Homecrest Outdoor Living Names New Director of Commercial Sales

Wadena, MN – Homecrest Outdoor Living is excited to announce that Nathan Peterson has joined the Homecrest team as Director of Commercial Sales.  In this new position, Peterson will lead sales and strategic development for the contract, hospitality and e-commerce markets. 

“Homecrest is an iconic brand for outdoor furniture and accessories, with key innovations in product design and development, coupled with unparalleled manufacturing craftsmanship," said Peterson. "I’m proud to have the opportunity to work with this talented team and build new development programs to further drive brand growth."

With 20 years in leading business development, channel marketing, customer experience, and strategic development, Peterson has extensive experience in the commercial furniture industry.  He has partnered with many of the leading brands in the market and developed customer engagement programs for commercial, enterprise, and public sector customer segments.

“Nathan brings a strong background and record of success in leading sales and channel development programs,” says Tim DeJong, CEO of Homecrest Outdoor Living. “We have aggressive growth plans for our contract, hospitality, and e-commerce markets. I’m confident that with Nathan’s leadership and experience, Homecrest will be well-positioned in these key markets. We are excited to have him on board.”

With a celebrated 65-year heritage of American manufacturing and engineering, Homecrest continues to build distinctive products with outstanding attention to detail. With product portfolio collections and unique items that range from modern to traditional, Homecrest delivers products with commercial quality and hospitality style. 

Piereth Sales Associates Join Homecrest Sales Team

     

Homecrest Outdoor Living is extremely pleased to announce that Piereth Sales Associates has joined the Homecrest sales team and will be responsible for residential furniture and specialty channel sales in Minnesota, Wisconsin and Illinois.  The Piereth team of Rich Piereth and Ryan Maloney will deliver outstanding customer service and sales support to our Homecrest dealer partners, and we enthusiastically welcome them to our sales team.

65 years of providing quality products to the marketplace, unmatched comfort in both sling and deep seating categories, a completely revamped and modernized product line and significant growth four years running are just a few of the qualities the modern Homecrest brand offers. Homecrest believes U.S. dealers and manufacturers in the Midwest should be partners in today’s competitive marketplace.  Homecrest is competitively priced, has outstanding customer service and is building a powerhouse brand in the industry. Give Rich or Ryan a call and they can go into more detail about why Homecrest should be a strategic component of your retail strategy.

 

Homecrest Selects 2017 Sales Representative of the Year

Homecrest Outdoor Living has proudly awarded David Beil as its 2017 "Sales Representative of the Year."  Beil received the award at Homecrest's national sales meeting during the Casual Market show in Chicago in September.

"It's a big honor for me," said Beil, who has been a Homecrest sales representative since 1977, successfully covering Nebraska, Missouri, Kansas, Arkansas and downstate Illinois with his superior customer service and dedication to Homecrest's quality products. Beil grew up in the retail furniture industry and loves the challenge of being a sales representative.

When asked about the most enjoyable part of his job, Beil said, "I always enjoy what I'm doing...the association with the Homecrest people that I've known forever and my relationships with my customers."

Homecrest's 2018 ICFA Preview Show Product Launch

Homecrest is excited to showcase our 2018 introductions at the ICFA Preview Show product launch.

For 2018, we have expanded our fire table offerings including new heights, top finishes and sizes, and frame finishes. We’re also offering our first ever micro fire table base, Nova. To build on the popularity of our existing deep seating pieces, we are excited to unveil two new collections, Allure and Sutton. Both collections feature our luxurious all-weather cushions. Allure and Sutton also offer dining and occasional seating, featuring our durable slings. Building upon our reputation for comfort and quality, we are delighted to introduce two new double layer sling collections, Harbor and Stella. Both collections feature our industry-first swivel rocker in both dining and balcony heights. Additionally, new table sizes and heights, frame and top finishes, and expanded Duo-Tone options are just the beginning of our growing table offerings. For 2018, we are launching an all-new top finish, Shadow Rock, which features the look and feel of natural stone in a durable, low-maintenance finish.

Read below to learn more about our newest pieces!

 

Allure Sling | Breeze Fire Table | Nova Micro Fire Table

With the all-new Allure sling collection's modern, clean lines, the strength and durability of aluminum are perfectly met with the comfort of a premium-quality sling. It's easy to fall in love with the comfort and ease of Homecrest’s famous slings. The quick-drying dining chairs are available with and without arms for additional convenience when an extra guest arrives. The extra-wide lounge chair is perfect for curling up with your morning coffee, and whether you are trying to catch sun or shade, the wheeled chaise will make every day feel like a vacation.

Building on the popularity of our Breeze table line, we are happy to present the Breeze fire table. Available in a variety of sizes, this fire table allows you to enjoy the beauty of open flame without the mess and hassle of a traditional fire pit.

Our brand-new Nova fire table is available in several top and frame finishes in a 30-inch round and 36-inch round chat height. This micro fire table tucks beautifully into small spaces bringing warmth and an enchanting glow.

Stella | Breeze Table with Slate top in Dune

With outstanding comfort and classic styling, Homecrest is proud to introduce the Stella collection. Featuring elegantly sloped armrests, the Stella collection includes a swivel rocker in both dining and balcony heights, plus an all-purpose dining chair, all offering the ease of a sling with a durable aluminum frame. Flexible and easy to care for, this collection will instantly spruce up spaces of all sizes and styles.

The attractive and functional Breeze tables feature all-aluminum construction in a variety of heights and sizes and are well-suited to both dining and deep seating applications. As a welcome addition to any outdoor space, Homecrest’s Slate table tops feature a rustic elegance that could only be inspired by nature. Cast from the pattern and texture of natural slate and produced using industry-leading technology, Homecrest Slate table tops are as beautifully authentic in appearance as they are tough and enduring. These tops, available in four colors, are a favorite on decks and patios across the country and mix seamlessly with pieces from our seating collections.

Sutton Cushion | Mode Firepit

Plush, all-weather UltraCore back and seat cushions, plus strong lines and oversized frames are just the beginning of the story that describes Homecrest’s new Sutton cushion collection. Creating an outdoor living room is easy with Sutton’s bold shapes. Gently sloping backs promote restful lounging while Homecrest’s plush cushions hug your body with softness and support. From every angle, the innovative design of the Sutton collection strikes a modern pose.

If you love the sophisticated Mode table collection, you’ll love our Mode fire pits. With all of the luxury features that come standard with all Homecrest fire tables, Mode features a floating aluminum rectangular top. Available in 19-inch coffee and 24.5-inch chat table heights with a powerful 60,000 BTU burner, the amazing heat will extend your outdoor season while Mode's contemporary design creates an atmosphere of relaxation and conversation. Customize your Mode fire pit by selecting any Homecrest frame finish for your base and top and mirror design elements of your outdoor space by selecting from a wide variety of reflective fire jewelry.

Finally, Homecrest’s 2018 catalog features a reorganized table and fire pit section based on the table top for easy, well-integrated browsing as well as expanded information on laying out seating groups including outdoor essentials. We hope these additional infographics will aid vendors and consumers in choosing cohesive dining and seating groupings.

3 Reasons to Buy American-Made Outdoor Furniture

Following the economic turmoil of the late 2000s, it is refreshing to see a rebirth in domestic manufacturing across a wide variety of industries.

While many outdoor furniture suppliers have moved their manufacturing out of the United States, there continue to be a number of excellent manufacturers, like Homecrest Outdoor Living, who are committed to making furniture in the United States using American materials and employing talented and hard-working American citizens.

There are some real benefits to patio furniture shoppers when they choose to buy American.

 

Reason #1: The Specialty Store Shopping Experience

American-made outdoor furniture manufacturers normally sell through authorized specialty retailers who specialize in high-quality custom products while offering outstanding service. These shops are usually owned and operated by families in our hometowns, and they take great care to offer both a product selection and a consumer experience that is uniquely different from what you’ll find at the mass merchants.

Besides the great economic benefits that come with shopping local and investing into our communities, shopping in a specialty store really is a treat. One of the best parts about buying American-made outdoor furniture at a specialty store is that you really can order just about anything you can dream up, in any color and configuration that suits your space.

 

Reason #2: Custom Ordering for American-Made Outdoor Furniture

High-end outdoor furniture manufacturers pride themselves in producing made-to-order furniture in reasonably short lead times (the best companies tend to run at four weeks or less). These suppliers offer a full complement of patio furniture options, from dining and deep seating furniture to unique tables, fire pits and accessories. The best part is, every item these suppliers sell is typically available in a myriad of frame color and fabric options, tailor-made to your specifications.

Since the furniture is made from American materials by American people at an American facility, there aren’t any of the challenges that come with buying furniture made by an offshore furniture manufacturer. You’re not going to find that a table is back-ordered because it didn’t ship on the last container from China or that the extra chair that you ordered won’t be in for 14 weeks because the warehouse is out of stock. When you place a patio furniture order with an American manufacturer like Homecrest, the company will already have the materials on hand and have systems in place to make sure every piece you’ve ordered is tailored to your exact specifications.

 

Reason #3: Easy Post-Purchase Care

Almost everyone has had or has known someone who has had a miserable “tail-light” warranty experience with an import product from a mass merchant. When it comes to furniture, even if there is a one-year warranty on a set that came from offshore:

1) It’s going to be difficult to get service.

2) That warranty won’t cover freight from overseas, which likely costs more than the replacement value of the chair!

When you buy a set of American-made outdoor furniture, not only are you going to have a great warranty, but you’ll have the care of both the specialty store you bought the set from, as well as the supplier, as long as you own the furniture. Whether you’re looking to add on a couple of pieces a few years down the road, or if you need some touch-up paint or replacement cushions, you’re going to be taken care of years after you’ve made your purchase!

 

When it comes to American-made outdoor furniture, Homecrest has you covered!

All Homecrest outdoor patio furniture products are proudly manufactured in the United States and offers specialty, seasonal and furniture retailers across North America. 

Homecrest Introduces 5 Year Double Layer Sling Warranty

Homecrest Outdoor Living is excited to announce another industry first:  the new 5 year residential warranty on the infamous Homecrest double layer sling. Homecrest’s patented sling and padded sling designs have been the industry’s most comfortable and durable sling products for decades, and customers can now enjoy the longest consumer warranty protection of any sling or padded sling on the market.

Homecrest is a company of firsts: from the launch of the industry’s first adjustable swivel rocker to the creation of Dreamcore™ cushion designs, all designed to last for decades of enjoyment. Building on the craftsmanship and work ethic of our rural Minnesota community, Homecrest is proud to manufacture its award-winning designs in America and support quality workmanship with the industry’s most comprehensive product warranty.

The new 5 year warranty applies to all new Homecrest chairs sold after March 1, 2017 with a double layer sling or padded sling design, including the new Grace and Elements Air products.

 

About Homecrest

Homecrest Outdoor Living is a U.S. outdoor furniture manufacturer that is currently celebrating 65 years of patio furniture manufacturing in Wadena, MN. Known in the industry for their innovative traditions, Homecrest has been an industry-leader with unique designs and comfort features, winning the Manufacturer Leadership Award five times. With a broad selection of cushion, sling and metal seating products, along with many faux and aluminum dining and fire tables, Homecrest has a full line of designer/commercial products to meet your outdoor and casual area needs.

Homecrest's "Sitting on Air" Showroom Event

On Tuesday, April 4th at 10:30 am, Homecrest will host a "Sitting on Air" event in our Chicago Merchandise Mart showroom (#1518). The event will highlight Homecrest's two new Air collections, Elements Air and Grace Air.

This newly expanded category brings the most revolutionary seating collections to hit the outdoor furniture market in years. The new Air design builds on the Airo2 collection and the popular and proven double layer bag sling design Homecrest is well-known for.

"By combining the technology and design behind Homecrest's exclusive double layer sling and Phifer Incorporated's outdoor elastomeric fabrics, Homecrest has found a unique niche in the market," said Stacy Brichacek, a designer at Homecrest. Brichacek and Philip Behrens designed the new Air concept with two primary needs: to be low-maintenance and comfortable.

The Air collection is based on an “empty box design,” where water runs through the air bucket design. The time it takes to dry after a rainstorm is now measured in seconds rather than minutes. Using Homecrest’s patented, field-replaceable double layer sling design, stretched over an all-aluminum subframe and configured in a multitude of seating arrangements, Elements Air and Grace Air both offer a versatile, stylish and maintenance-free solution for your outdoor seating needs. Learn more about Elements Air and Grace Air.

Homecrest Debuts Grace Air and Elements Air at the Outdoor Design Conference

Homecrest Outdoor Living is bringing our two new Air collections, Elements Air and Grace Air, to the third annual Outdoor Design Conference at Chicago's Merchandise Mart. The conference offers presentations and educational seminars to inspire, educate and encourage the design community.

Stop by Homecrest's showroom (#1518) on during the Outdoor Design Conference on March 9 from 10 am - 2 pm to learn about the new Air collections and their importance in the design community and the contract/hospitality industry. Homecrest will be handing out trendy tote bags to the first 50 participants.

The new Air design builds on the Airo2 collection and the popular and proven double layer bag sling design Homecrest is well-known for. Homecrest Air collections offer the comfort of a sectional without the hassle of cushions and are available in multiple configurations. Learn more about Elements Air and Grace Air.

Homecrest Introduces Elements Air and Grace Air Collections

 

For more than 65 years, Homecrest Outdoor Living has built the most comfortable sling chairs in the patio furniture business while offering a rich history of quality and classic design, combined with today's demand for affordable luxury and versatile living.

For 2017, Homecrest is thrilled to introduce two new Air collections: Elements Air and Grace Air. This newly expanded category brings the most revolutionary seating collections to hit the outdoor furniture market in years. The new Air design builds on the Airo2 collection and the popular and proven double layer bag sling design Homecrest is well-known for.

"By combining the technology and design behind Homecrest's exclusive double layer sling and Phifer Incorporated's outdoor elastomeric fabrics, Homecrest has found a unique niche in the market," said Stacy Brichacek, a designer at Homecrest. Brichacek and Philip Behrens designed the new Air concept with two primary needs: to be low-maintenance and comfortable.

The Air collection is based on an “empty box design,” where water runs through the air bucket design. The time it takes to dry after a rainstorm is now measured in seconds rather than minutes. Using Homecrest’s patented, field-replaceable double layer sling design, stretched over an all-aluminum subframe and configured in a multitude of seating arrangements, Elements Air and Grace Air both offer a versatile, stylish and maintenance-free solution for your outdoor seating needs.

About Homecrest

Homecrest Outdoor Living is a U.S. outdoor furniture manufacturer that is currently celebrating 65 years of patio furniture manufacturing in Wadena, MN. Known in the industry for their innovative traditions, Homecrest has been an industry-leader with unique designs and comfort features, winning the Manufacturer Leadership Award five times. With a broad selection of cushion, sling and metal seating products, along with many faux and aluminum dining and fire tables. Homecrest has a full line of designer/commercial products to meet your outdoor and casual area needs.

Top 3 Patio Trends in the Hospitality Industry

Florida Mesh

Trends in the hospitality outdoor design world give businesses the power to create a unique space for patrons to interact. Whether it's by the pool or by a fire table, you want guests to feel welcome and invited in any outdoor space. Here are three new patio trends to get ideas for decorating your own outdoor space and drawing guests to your venue!

Trend #1: Maintenance-Free Outdoor Furniture

Maintenance-free outdoor furniture is one of the major trends for hospitality locations and is a major selling point for a majority of furniture collections. Hospitality locations love maintenance-free outdoor furniture. Having easy-to-maintain, long-lasting furniture is important in the hospitality world and is one of the most important selling features of many Homecrest outdoor furniture lines.

Homecrest offers many maintenance-free outdoor furniture collections for hospitality settings, like our Florida Mesh, Passport, Airo2, Elements Air and Grace Air collections. We are always in the process of developing new products and maintenance-free seating options for hospitality settings.

We designed our Florida Mesh with a comfortable and supportive bucket mesh: an unprecedented metal option in the commercial industry! Florida Mesh sits well in dining areas, pool areas and beside a fire table. The chair's stackability is a key draw for commercial settings.

Homecrest has a history of producing long-lasting quality slings with great warranties and replacement options, but our company now has a variety of deep seating options with our Air products and Airo2 collection. The Air cushions are easy to care for — customers can easily spray the material down to clean it. The seats have the feel of a cushion without any inner cushion material, which makes the Air products easier for property owners to take care of. As a result, customers in the hospitality industry are turning to our Air products for maintenance-free options.

Trend #2: Designing Outdoor Styles in Indoor Spaces

Another great trend in the hotel and hospitality world: bringing outdoor vibes inside.  Customizing the look of the outdoor space is a popular trend with hotels. The most popular deep seating fabrics are neutrals with pop colors for the surrounding accents, and shades of blues and turquoise are especially popular colors for 2017. More family areas and conversation areas are cropping up in public spaces, and the ability to change the configuration of the seating area is something that hotels really value.

Collections like Homecrest's Havenhill and Grace Deep Seating are great for hotels creating their own space.  Homecrest's options for creating the perfect indoor or outdoor space are endless and make it easy to blur the lines between outdoor styles in indoor spaces.

Trend #3: Mixing Materials and Groupings

Mixing materials and groupings of different outdoor furniture collections gives the area depth with a layering of different styles and pieces. While mixing materials is encouraged, the area must have a common ground in order for this tactic to be successful. When done correctly, you can tie the space together while giving a fresh look that reflects the individuality of the property.

Customized patio furniture options in the hospitality industry allow owners to enhance their outdoor space. Homecrest lets you create unique combinations with various materials. Eclectic outdoor furniture groupings are especially chic for this upcoming year.

Homecrest collections like Grace Modular perfectly showcase how furniture can change the configuration of the seating area groupings and how they can be moved around to fit any outdoor space.

 

An outdoor space can set the tone of a hospitality setting, and outdoor furniture and patio trends possess the power to help business owners make the best use of their outdoor space of their hotel, restaurant, bar and poolside area.