Homecrest's 2018 ICFA Preview Show Product Launch

Homecrest is excited to showcase our 2018 introductions at the ICFA Preview Show product launch.

For 2018, we have expanded our fire table offerings including new heights, top finishes and sizes, and frame finishes. We’re also offering our first ever micro fire table base, Nova. To build on the popularity of our existing deep seating pieces, we are excited to unveil two new collections, Allure and Sutton. Both collections feature our luxurious all-weather cushions. Allure and Sutton also offer dining and occasional seating, featuring our durable slings. Building upon our reputation for comfort and quality, we are delighted to introduce two new double layer sling collections, Harbor and Stella. Both collections feature our industry-first swivel rocker in both dining and balcony heights. Additionally, new table sizes and heights, frame and top finishes, and expanded Duo-Tone options are just the beginning of our growing table offerings. For 2018, we are launching an all-new top finish, Shadow Rock, which features the look and feel of natural stone in a durable, low-maintenance finish.

Read below to learn more about our newest pieces!

 

Allure Sling | Breeze Fire Table | Nova Micro Fire Table

With the all-new Allure sling collection's modern, clean lines, the strength and durability of aluminum are perfectly met with the comfort of a premium-quality sling. It's easy to fall in love with the comfort and ease of Homecrest’s famous slings. The quick-drying dining chairs are available with and without arms for additional convenience when an extra guest arrives. The extra-wide lounge chair is perfect for curling up with your morning coffee, and whether you are trying to catch sun or shade, the wheeled chaise will make every day feel like a vacation.

Building on the popularity of our Breeze table line, we are happy to present the Breeze fire table. Available in a variety of sizes, this fire table allows you to enjoy the beauty of open flame without the mess and hassle of a traditional fire pit.

Our brand-new Nova fire table is available in several top and frame finishes in a 30-inch round and 36-inch round chat height. This micro fire table tucks beautifully into small spaces bringing warmth and an enchanting glow.

Stella | Breeze Table with Slate top in Dune

With outstanding comfort and classic styling, Homecrest is proud to introduce the Stella collection. Featuring elegantly sloped armrests, the Stella collection includes a swivel rocker in both dining and balcony heights, plus an all-purpose dining chair, all offering the ease of a sling with a durable aluminum frame. Flexible and easy to care for, this collection will instantly spruce up spaces of all sizes and styles.

The attractive and functional Breeze tables feature all-aluminum construction in a variety of heights and sizes and are well-suited to both dining and deep seating applications. As a welcome addition to any outdoor space, Homecrest’s Slate table tops feature a rustic elegance that could only be inspired by nature. Cast from the pattern and texture of natural slate and produced using industry-leading technology, Homecrest Slate table tops are as beautifully authentic in appearance as they are tough and enduring. These tops, available in four colors, are a favorite on decks and patios across the country and mix seamlessly with pieces from our seating collections.

Sutton Cushion | Mode Firepit

Plush, all-weather UltraCore back and seat cushions, plus strong lines and oversized frames are just the beginning of the story that describes Homecrest’s new Sutton cushion collection. Creating an outdoor living room is easy with Sutton’s bold shapes. Gently sloping backs promote restful lounging while Homecrest’s plush cushions hug your body with softness and support. From every angle, the innovative design of the Sutton collection strikes a modern pose.

If you love the sophisticated Mode table collection, you’ll love our Mode fire pits. With all of the luxury features that come standard with all Homecrest fire tables, Mode features a floating aluminum rectangular top. Available in 19-inch coffee and 24.5-inch chat table heights with a powerful 60,000 BTU burner, the amazing heat will extend your outdoor season while Mode's contemporary design creates an atmosphere of relaxation and conversation. Customize your Mode fire pit by selecting any Homecrest frame finish for your base and top and mirror design elements of your outdoor space by selecting from a wide variety of reflective fire jewelry.

Finally, Homecrest’s 2018 catalog features a reorganized table and fire pit section based on the table top for easy, well-integrated browsing as well as expanded information on laying out seating groups including outdoor essentials. We hope these additional infographics will aid vendors and consumers in choosing cohesive dining and seating groupings.

3 Reasons to Buy American-Made Outdoor Furniture

Following the economic turmoil of the late 2000s, it is refreshing to see a rebirth in domestic manufacturing across a wide variety of industries.

While many outdoor furniture suppliers have moved their manufacturing out of the United States, there continue to be a number of excellent manufacturers, like Homecrest Outdoor Living, who are committed to making furniture in the United States using American materials and employing talented and hard-working American citizens.

There are some real benefits to patio furniture shoppers when they choose to buy American.

 

Reason #1: The Specialty Store Shopping Experience

American-made outdoor furniture manufacturers normally sell through authorized specialty retailers who specialize in high-quality custom products while offering outstanding service. These shops are usually owned and operated by families in our hometowns, and they take great care to offer both a product selection and a consumer experience that is uniquely different from what you’ll find at the mass merchants.

Besides the great economic benefits that come with shopping local and investing into our communities, shopping in a specialty store really is a treat. One of the best parts about buying American-made outdoor furniture at a specialty store is that you really can order just about anything you can dream up, in any color and configuration that suits your space.

 

Reason #2: Custom Ordering for American-Made Outdoor Furniture

High-end outdoor furniture manufacturers pride themselves in producing made-to-order furniture in reasonably short lead times (the best companies tend to run at four weeks or less). These suppliers offer a full complement of patio furniture options, from dining and deep seating furniture to unique tables, fire pits and accessories. The best part is, every item these suppliers sell is typically available in a myriad of frame color and fabric options, tailor-made to your specifications.

Since the furniture is made from American materials by American people at an American facility, there aren’t any of the challenges that come with buying furniture made by an offshore furniture manufacturer. You’re not going to find that a table is back-ordered because it didn’t ship on the last container from China or that the extra chair that you ordered won’t be in for 14 weeks because the warehouse is out of stock. When you place a patio furniture order with an American manufacturer like Homecrest, the company will already have the materials on hand and have systems in place to make sure every piece you’ve ordered is tailored to your exact specifications.

 

Reason #3: Easy Post-Purchase Care

Almost everyone has had or has known someone who has had a miserable “tail-light” warranty experience with an import product from a mass merchant. When it comes to furniture, even if there is a one-year warranty on a set that came from offshore:

1) It’s going to be difficult to get service.

2) That warranty won’t cover freight from overseas, which likely costs more than the replacement value of the chair!

When you buy a set of American-made outdoor furniture, not only are you going to have a great warranty, but you’ll have the care of both the specialty store you bought the set from, as well as the supplier, as long as you own the furniture. Whether you’re looking to add on a couple of pieces a few years down the road, or if you need some touch-up paint or replacement cushions, you’re going to be taken care of years after you’ve made your purchase!

 

When it comes to American-made outdoor furniture, Homecrest has you covered!

All Homecrest outdoor patio furniture products are proudly manufactured in the United States and offers specialty, seasonal and furniture retailers across North America. 

Homecrest Introduces 5 Year Double Layer Sling Warranty

Homecrest Outdoor Living is excited to announce another industry first:  the new 5 year residential warranty on the infamous Homecrest double layer sling. Homecrest’s patented sling and padded sling designs have been the industry’s most comfortable and durable sling products for decades, and customers can now enjoy the longest consumer warranty protection of any sling or padded sling on the market.

Homecrest is a company of firsts: from the launch of the industry’s first adjustable swivel rocker to the creation of Dreamcore™ cushion designs, all designed to last for decades of enjoyment. Building on the craftsmanship and work ethic of our rural Minnesota community, Homecrest is proud to manufacture its award-winning designs in America and support quality workmanship with the industry’s most comprehensive product warranty.

The new 5 year warranty applies to all new Homecrest chairs sold after March 1, 2017 with a double layer sling or padded sling design, including the new Grace and Elements Air products.

 

About Homecrest

Homecrest Outdoor Living is a U.S. outdoor furniture manufacturer that is currently celebrating 65 years of patio furniture manufacturing in Wadena, MN. Known in the industry for their innovative traditions, Homecrest has been an industry-leader with unique designs and comfort features, winning the Manufacturer Leadership Award five times. With a broad selection of cushion, sling and metal seating products, along with many faux and aluminum dining and fire tables, Homecrest has a full line of designer/commercial products to meet your outdoor and casual area needs.

Homecrest's "Sitting on Air" Showroom Event

On Tuesday, April 4th at 10:30 am, Homecrest will host a "Sitting on Air" event in our Chicago Merchandise Mart showroom (#1518). The event will highlight Homecrest's two new Air collections, Elements Air and Grace Air.

This newly expanded category brings the most revolutionary seating collections to hit the outdoor furniture market in years. The new Air design builds on the Airo2 collection and the popular and proven double layer bag sling design Homecrest is well-known for.

"By combining the technology and design behind Homecrest's exclusive double layer sling and Phifer Incorporated's outdoor elastomeric fabrics, Homecrest has found a unique niche in the market," said Stacy Brichacek, a designer at Homecrest. Brichacek and Philip Behrens designed the new Air concept with two primary needs: to be low-maintenance and comfortable.

The Air collection is based on an “empty box design,” where water runs through the air bucket design. The time it takes to dry after a rainstorm is now measured in seconds rather than minutes. Using Homecrest’s patented, field-replaceable double layer sling design, stretched over an all-aluminum subframe and configured in a multitude of seating arrangements, Elements Air and Grace Air both offer a versatile, stylish and maintenance-free solution for your outdoor seating needs. Learn more about Elements Air and Grace Air.

Homecrest Debuts Grace Air and Elements Air at the Outdoor Design Conference

Homecrest Outdoor Living is bringing our two new Air collections, Elements Air and Grace Air, to the third annual Outdoor Design Conference at Chicago's Merchandise Mart. The conference offers presentations and educational seminars to inspire, educate and encourage the design community.

Stop by Homecrest's showroom (#1518) on during the Outdoor Design Conference on March 9 from 10 am - 2 pm to learn about the new Air collections and their importance in the design community and the contract/hospitality industry. Homecrest will be handing out trendy tote bags to the first 50 participants.

The new Air design builds on the Airo2 collection and the popular and proven double layer bag sling design Homecrest is well-known for. Homecrest Air collections offer the comfort of a sectional without the hassle of cushions and are available in multiple configurations. Learn more about Elements Air and Grace Air.

Homecrest Introduces Elements Air and Grace Air Collections

 

For more than 65 years, Homecrest Outdoor Living has built the most comfortable sling chairs in the patio furniture business while offering a rich history of quality and classic design, combined with today's demand for affordable luxury and versatile living.

For 2017, Homecrest is thrilled to introduce two new Air collections: Elements Air and Grace Air. This newly expanded category brings the most revolutionary seating collections to hit the outdoor furniture market in years. The new Air design builds on the Airo2 collection and the popular and proven double layer bag sling design Homecrest is well-known for.

"By combining the technology and design behind Homecrest's exclusive double layer sling and Phifer Incorporated's outdoor elastomeric fabrics, Homecrest has found a unique niche in the market," said Stacy Brichacek, a designer at Homecrest. Brichacek and Philip Behrens designed the new Air concept with two primary needs: to be low-maintenance and comfortable.

The Air collection is based on an “empty box design,” where water runs through the air bucket design. The time it takes to dry after a rainstorm is now measured in seconds rather than minutes. Using Homecrest’s patented, field-replaceable double layer sling design, stretched over an all-aluminum subframe and configured in a multitude of seating arrangements, Elements Air and Grace Air both offer a versatile, stylish and maintenance-free solution for your outdoor seating needs.

About Homecrest

Homecrest Outdoor Living is a U.S. outdoor furniture manufacturer that is currently celebrating 65 years of patio furniture manufacturing in Wadena, MN. Known in the industry for their innovative traditions, Homecrest has been an industry-leader with unique designs and comfort features, winning the Manufacturer Leadership Award five times. With a broad selection of cushion, sling and metal seating products, along with many faux and aluminum dining and fire tables. Homecrest has a full line of designer/commercial products to meet your outdoor and casual area needs.

Top 3 Patio Trends in the Hospitality Industry

Florida Mesh

Trends in the hospitality outdoor design world give businesses the power to create a unique space for patrons to interact. Whether it's by the pool or by a fire table, you want guests to feel welcome and invited in any outdoor space. Here are three new patio trends to get ideas for decorating your own outdoor space and drawing guests to your venue!

Trend #1: Maintenance-Free Outdoor Furniture

Maintenance-free outdoor furniture is one of the major trends for hospitality locations and is a major selling point for a majority of furniture collections. Hospitality locations love maintenance-free outdoor furniture. Having easy-to-maintain, long-lasting furniture is important in the hospitality world and is one of the most important selling features of many Homecrest outdoor furniture lines.

Homecrest offers many maintenance-free outdoor furniture collections for hospitality settings, like our Florida Mesh, Passport, Airo2, Elements Air and Grace Air collections. We are always in the process of developing new products and maintenance-free seating options for hospitality settings.

We designed our Florida Mesh with a comfortable and supportive bucket mesh: an unprecedented metal option in the commercial industry! Florida Mesh sits well in dining areas, pool areas and beside a fire table. The chair's stackability is a key draw for commercial settings.

Homecrest has a history of producing long-lasting quality slings with great warranties and replacement options, but our company now has a variety of deep seating options with our Air products and Airo2 collection. The Air cushions are easy to care for — customers can easily spray the material down to clean it. The seats have the feel of a cushion without any inner cushion material, which makes the Air products easier for property owners to take care of. As a result, customers in the hospitality industry are turning to our Air products for maintenance-free options.

Trend #2: Designing Outdoor Styles in Indoor Spaces

Another great trend in the hotel and hospitality world: bringing outdoor vibes inside.  Customizing the look of the outdoor space is a popular trend with hotels. The most popular deep seating fabrics are neutrals with pop colors for the surrounding accents, and shades of blues and turquoise are especially popular colors for 2017. More family areas and conversation areas are cropping up in public spaces, and the ability to change the configuration of the seating area is something that hotels really value.

Collections like Homecrest's Havenhill and Grace Deep Seating are great for hotels creating their own space.  Homecrest's options for creating the perfect indoor or outdoor space are endless and make it easy to blur the lines between outdoor styles in indoor spaces.

Trend #3: Mixing Materials and Groupings

Mixing materials and groupings of different outdoor furniture collections gives the area depth with a layering of different styles and pieces. While mixing materials is encouraged, the area must have a common ground in order for this tactic to be successful. When done correctly, you can tie the space together while giving a fresh look that reflects the individuality of the property.

Customized patio furniture options in the hospitality industry allow owners to enhance their outdoor space. Homecrest lets you create unique combinations with various materials. Eclectic outdoor furniture groupings are especially chic for this upcoming year.

Homecrest collections like Grace Modular perfectly showcase how furniture can change the configuration of the seating area groupings and how they can be moved around to fit any outdoor space.

 

An outdoor space can set the tone of a hospitality setting, and outdoor furniture and patio trends possess the power to help business owners make the best use of their outdoor space of their hotel, restaurant, bar and poolside area.

Top 5 Patio Trends for 2017

Homecrest Outdoor Living has been a leader in outdoor patio trends since the company's inception in 1953. As a frontrunner in the best in luxury furniture, Homecrest has identified five key patio trends in 2017.

Patio Trend #1: Deep Seating

As technologies and trends continue to develop and evolve, more and more patios are mirroring homeowners’ indoor living areas, including deep cushion seating. These days, exceptionally weather-resistant materials make it possible to have cozy, cushioned furniture in all sorts of styles, sizes and configurations that can be left outside year-round. Whether looking for a serene retreat with earth-inspired minimalist styling, elegant and contemporary sectionals for hosting soirees or richly traditional environments for family relaxation, the design options are endless.

Patio Trend #2: Fire Tables

Going hand in hand with the deep seating trend, outdoor fire tables are becoming a mainstay of the outdoor living experience. These tables often function as the focal point of the area and are the place where people naturally congregate when hanging around together in the backyard.

Fire tables come in all shapes, sizes, heights and surface options. Most common right now are models that are fuelled by propane or natural gas and upper-end models feature burners that outperform your barbecue! In everything from metals to ceramics to engineered composites, if you can dream up what you want your top to look like, chances are you’ll be able to find it at a specialty retailer.

Patio Trend #3: Natural-Looking Dining Tables

The outdoor living experience really began around the dining table, and while deep seating continues to grow as a category, just about anyone who owns any patio furniture includes an area to dine al fresco in their outdoor living spaces.

Art imitates nature, and in table design, styling is going au naturel. Over the last 20 years, the science behind outdoor table composites has made incredible gains, allowing furniture manufacturers to produce natural-looking tables that are incredibly realistic, while having the strength and weather-resistant characteristics of sophisticated, manufactured composites. These tables, often referred to as “faux-stone,” are impervious to variations in outdoor temperature and are amazingly fade and scratch-resistant. Dining table styles can range from hammered metals to distressed wood to granites to artisanal tiled stone, in shapes and heights that range from small end tables for a cozy vignette to enormous dining settings for twelve.

Patio Trend #4: Accessories

Personal touches and accessories are what often bring character and personality to our outdoor environment. Outdoor accessories like umbrellas and toss pillows are always a great step to provide a splash of color and fun. With new technologies, it is now possible to find great weather-resistant interior-inspired accessories that are perfectly at home in outdoor environments. From outdoor art and rugs to beautiful lighting and sculptures, the pieces we love and bring our outdoor spaces to life are now available with incredible weather-resistance characteristics. This allows us to complete our outdoor spaces exactly as we like without worrying about leaving favorite pieces outside.

Patio Trend #5: Air Products

Air products are one of 2017's newer patio trends! Homecrest's Air products include Grace Air, Elements Air and Airo2, which are low-maintenance, cushionless seating collections with the appearance and look of a deep seating chair.

Homecrest Outdoor Living has outdoor design options for all five of these 2017 patio trends. Visit our website to view our high-quality deep seating collections or try building your own custom furniture or fire table on our interactive design center.

2 Things Millennials Look for in Outdoor Furniture

Finding Custom Outdoor Furniture on a Millennial's Budget

"Millennials," people who were born between 1980 and 1995, are a surprisingly powerful group of consumers. Market research firms around the world spend millions of dollars analyzing the beliefs, education choices, employment rates, marriage ages and the shopping patterns of millennials.

The millennial generation has goals, expectations and preferences that are sometimes markedly different from previous generations. People who want to market to this demographic would love to know what millennials would actually like to buy. There are a couple things that millennials will take into account when they're making a major purchase such as outdoor furniture.

1. Long-Lasting, Quality Outdoor Furniture

Specialty outdoor furniture manufacturers like Homecrest and retailers are very aware of the fact that the millennial generation shows less interest in the same traditional styles of their parents while still being very interested in quality. Many millennials have some disposable income during the early years of their chosen profession. If they can find furniture and accessories that meet their needs, tastes and outdoor spaces, they're more likely to invest in a few luxury outdoor furniture pieces.

Although many millennials may be paying back student loans or in the process of buying their first home, there is a desire to invest their money into products they can use for more than a couple years. Even if patio room is scarce, millennials want their outdoor space to look presentable while reflecting their personalities and be an area that will provide many years of enjoyment and use.

2. Custom Patio Furniture and Design

Almost everything at a box store is boring and brown, and millennials are typically looking for fresh and contemporary design. Specialty patio stores perfectly cater the individual style that millennials crave by enabling a consumer to personalize their outdoor space. Not only do the specialty shops show a wide range of styles, virtually every piece can be ordered in any color and fabric.

Specialty patio stores tend to do business with suppliers who specialize in custom-ordered furniture, and the choices really are endless. Pieces tend to be sold “open-stock,” meaning the consumer isn't locked into purchasing an entire, fixed set, like four chairs and a table.

Homecrest Outdoor Living offers unending ways to mix and match any furniture set, whether a consumer is looking for two outdoor dining chairs and a side table or just a new outdoor fire table at balcony height.

This "mix and match" style approach to choosing patio furniture may cost more up front, but investing in a outdoor set with top-notch quality and design is something that millennials are willing to do if they can find the right pieces to fit their space and individual style.

Along with the ability to bring their individual style to their patio furniture, personal service and attention to detail is another aspect of the shopping experience that millennials value. A majority of specialty patio stores are family-owned businesses that really care about their consumer's experience, which is why they offer custom sets.

Why Custom Patio Furniture is the Best Choice for Your Outdoor Space

Custom patio furniture and personalized outdoor design taps into the aspects that millennials value: a quality product paired with a personal touch.

Before taking faded patio chairs out of storage after the last patches of snow have disappeared this summer or visiting a mass merchant for a new set, consider a more customized experience. Taking a few moments to find custom patio furniture sellers in your area can help you find the perfect design fit for your inner millennial, while accommodating the budget and space restrictions that often come with being a "high-maintenance millennial."

 

Visit Homecrest's interactive Design Center today to begin building a custom patio furniture set for your outdoor space.