Finding Custom Outdoor Furniture on a Millennial's Budget
"Millennials," people who were born between 1980 and 1995, are a surprisingly powerful group of consumers. Market research firms around the world spend millions of dollars analyzing the beliefs, education choices, employment rates, marriage ages and the shopping patterns of millennials.
The millennial generation has goals, expectations and preferences that are sometimes markedly different from previous generations. People who want to market to this demographic would love to know what millennials would actually like to buy. There are a couple things that millennials will take into account when they're making a major purchase such as outdoor furniture.
1. Long-Lasting, Quality Outdoor Furniture
Specialty outdoor furniture manufacturers like Homecrest and retailers are very aware of the fact that the millennial generation shows less interest in the same traditional styles of their parents while still being very interested in quality. Many millennials have some disposable income during the early years of their chosen profession. If they can find furniture and accessories that meet their needs, tastes and outdoor spaces, they're more likely to invest in a few luxury outdoor furniture pieces.
Although many millennials may be paying back student loans or in the process of buying their first home, there is a desire to invest their money into products they can use for more than a couple years. Even if patio room is scarce, millennials want their outdoor space to look presentable while reflecting their personalities and be an area that will provide many years of enjoyment and use.
2. Custom Patio Furniture and Design
Almost everything at a box store is boring and brown, and millennials are typically looking for fresh and contemporary design. Specialty patio stores perfectly cater the individual style that millennials crave by enabling a consumer to personalize their outdoor space. Not only do the specialty shops show a wide range of styles, virtually every piece can be ordered in any color and fabric.
Specialty patio stores tend to do business with suppliers who specialize in custom-ordered furniture, and the choices really are endless. Pieces tend to be sold “open-stock,” meaning the consumer isn't locked into purchasing an entire, fixed set, like four chairs and a table.
Homecrest Outdoor Living offers unending ways to mix and match any furniture set, whether a consumer is looking for two outdoor dining chairs and a side table or just a new outdoor fire table at balcony height.
This "mix and match" style approach to choosing patio furniture may cost more up front, but investing in a outdoor set with top-notch quality and design is something that millennials are willing to do if they can find the right pieces to fit their space and individual style.
Along with the ability to bring their individual style to their patio furniture, personal service and attention to detail is another aspect of the shopping experience that millennials value. A majority of specialty patio stores are family-owned businesses that really care about their consumer's experience, which is why they offer custom sets.
Why Custom Patio Furniture is the Best Choice for Your Outdoor Space
Custom patio furniture and personalized outdoor design taps into the aspects that millennials value: a quality product paired with a personal touch.
Before taking faded patio chairs out of storage after the last patches of snow have disappeared this summer or visiting a mass merchant for a new set, consider a more customized experience. Taking a few moments to find custom patio furniture sellers in your area can help you find the perfect design fit for your inner millennial, while accommodating the budget and space restrictions that often come with being a "high-maintenance millennial."
Visit Homecrest's interactive Design Center today to begin building a custom patio furniture set for your outdoor space.